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In Case of Emergency – Dial ICE

Written by on 06/04/2009

Have you had a e-mail informing you about “ICE” a new initiative from the Ambulance Service to help in case of a emergency?
We all carry mobile phones with names and numbers stored in its memory. But, if we were to be involved in accident which one of those hundreds of numbers would the people attending us phone in case of an emergency?

Hence the ‘ICE’ (In Case of Emergency) Campaign.
‘ICE’ as all good ideas is very simple and is catching on quickly. All you need to do is store the number of a contact person or persons who should be contacted during emergency under the name ICE1, ICE2, ICE3 etc. They just ask that you think carefully about who you have on your list.

The idea was thought up by a cambridge paramedic Bob Brotchie who found that when he went to the scenes of accidents there were always mobile phones with patients but they didn’t know which number to call. He therefore, thought that it would be a good idea if there was a nationally recognised name for this purpose. A national campaign in partnership with Vodafone is now being run to publicise this simple but valuable idea.

Big DCR thank you to DCR Claire and Glen Campbell for bringing this to our attention